The 10 Essential Etiquette Rules for Perfume That Everyone Should Know

How many times have you entered a lift, only to have your sinuses shrieking in protest thanks to someone’s overpowering, intense perfume filling the tiny space? Or when you’re forced to hold your breath every time your office neighbour hurriedly douses themselves in their go-to scent before they dash off after work?

So much has been written about how to dress correctly in formal events or how to behave at the gym that it’s often easy to forget about the certain etiquette attached to wearing fragrance. For many, scent is perceived as a vital pillar of their identity, but it’s crucial to be mindful of the dos and don’ts when applying our favourite fragrance.

We consulted perfume experts Debbie Wild, Jo Malone London’s Global Lifestyle Director, Sylvie Ganter, Creator and Founder of Atelier Cologne, and Jérôme Epinette, Byredo perfumer, to share tips for avoiding those frowned-upon fragrance faux pas and to ensure your perfume remains as a way to enhance your image instead of destructing it.

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